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Research papers

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
November 20, 2017
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Citation

Hedin and Kirk (2017a, November 20). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/accelerating-b2b-sales-with-big-data